Festival Visual Identity

For the 2025 edition of Ik Zie U Graag, a festival celebrating emerging Belgian music talent in Breda, I developed a bold and contemporary visual identity designed to appeal to a broad and diverse audience.

The concept was built around vibrant color combinations representing different music genres, creating a dynamic and recognizable system. I designed a flexible visual language with custom patterns that were applied consistently across all touchpoints, including posters, city maps, timetables, bar lists, social media graphics, banners, and on-site signage.

In addition, I produced artist videos to support both online promotion and the live festival experience, strengthening the overall brand presence before and during the event.

The campaign was rolled out throughout Breda and across digital platforms, resulting in a cohesive and energetic identity that connected with audiences both online and offline.